THEY SAY COOL CAN'T BE TAUGHT. YOU EITHER HAVE IT OR YOU DON'T.
Yet Thomas W. Hodgkinson––author of How Sound Cultured––believes that, on the contrary, anyone can increase their cool quotient by learning from the masters and the methods of the past.
As well as identifying the Nine Defining Qualities of Cool, this book takes you on an entertaining tour of 75 'Idols" (from William Blake to Kate Moss, via Marlon Brando and Lou Reed) and 50 'Ideas and Ideals' (such as drugs, Buddhism, BASE jumping and irony) that have created and embodied cool. The final section presents a personal and often surprising selection of the 25 coolest things on the planet.